HRM on hand as Blades’ Premier League dream realised

HRM on hand as Blades’ Premier League dream realised

We were in the thick of things at Bramall Lane as Sheffield United’s promotion to the Premier League was confirmed amid raucous celebrations.

During and since the SkyBet 2016/17 League One promotion campaign, we have proudly provided social media and video support for United around matchdays – and we were on hand to help capture the moment the club’s return to English football’s elite was confirmed after a 12-year absence.

It marked a remarkable turnaround in fortunes for the Blades since manager Chris Wilder and his assistant Alan Knill took over at the Lane just under three years ago. It also provided a sense of déjà vu for us – with HRM being involved in a second promotion in three years of assisting the club in its matchday social media offering.

As well as capturing the moment promotion was sealed, our team has helped contribute to reinforcing a genuine connection between the club’s players and fans – something which has been crucial in galvanising the club in the last three seasons.

We also provided video and social media support at the club’s end-of-season Player of the Year 2019 awards ceremony, which took place just hours after promotion was sealed.

Martin Ross, our managing director, said: “It was a proud moment when promotion to English football’s top flight was confirmed for the Blades, and is just reward for another season of incredible work from everybody at the club – both on and off the pitch.

“We’re proud to be associated with the Blades – especially when it comes to supporting the club in capturing special moments such as these.

“It has also been incredible to see comments from fans on social media thanking the club’s media team for helping build that crucial connection between players and fans – something which was a key part of our brief at the very start of our work with the club.”